Competence Center for Integrated Reporting Mission The Institute of Public Finance, Fiscal Law and Law and Economics at the University of St.Gallen (IFF-HSG) founded the Competence Center for Integrated Reporting (CCIR) in early 2015. We focus on Integrated Reporting from an accounting (including a management accounting) and communication perspective, in order to meet financial and non-financial stakeholders’ requirements. Why Accounting? A more integrated approach will be the future of international accounting and gradually of national accounting as it summarizes all relevant information of various components of a corporate report. Integration is even more relevant from an internal perspective. A silo mentality that is still reality in many firms has negative consequences. By switching from silo mentality to integrated thinking and acting, companies can become more successful. See our opinion paper in cooperation with PwC Switzerland for further information. Why Communication? Communication is vital for becoming more integrated. Many soft factors can only be disclosed via communication, therefore one needs to find ways and means of an integrated approach to communicate soft factor KPIs. Understanding hard factors requires interpretation and hence communication, too. A truly integrated management approach is represented in the application of a multidimensional Performance Management System (PMS). Such a management system is of no use if a common understanding of relevant Key Performance Indicators (KPIs) and the relationship between different stakeholder issues is missing. This shared understanding is created via smart communication.